PRESS RELEASE
October 2022:
Tanguy Dairaine joins Sandstorm Films from Paris advertising agency, BETC
Sandstorm Films is delighted to welcome Tanguy Dairaine as Head of New Business. Joining from prestigious agency, BETC, Tanguy brings a wealth of experience to the team, having worked with globally renowned brands including Peugeot, Citroen, Ferrero, Nutella and Reckitt as the Executive Senior Producer.
While at BETC Paris, Tanguy collaborated with Sandstorm on multiple global and national campaigns and he brings first-hand knowledge of how the business operates and their capabilities for both brands and their agencies. His insight into Sandstorm’s pedigree in short-form, combined with his understanding of what brands and agencies need from a production house makes him an ideal addition to the Sandstorm team.
“When I first met Tom in Paris for a Sandstorm presentation, I immediately felt that producing process would be much smoother
A unified offering for UK and European clients
Sandstorm Films saw a shift towards feature film and long-form work in 2020. Two years on, the advertising industry is beginning to settle and the importance of re-focussing on short-form as part of Sandstorm’s offering is clear. Their company structure and facilities were designed to meet the needs of advertising, and Tanguy’s appointment is set to unify the offering for UK and European clients.
Tom Ward, Managing Director at Sandstorm Films, is delighted to welcome Tanguy:
“We’ve always been very popular with European clients, even over London agencies, which is how we met Tanguy. He has such a presence on each project we’ve worked on together, and it became clear that as we focus more on short-form again, he’ll not only be an asset to us business-wise at Sandstorm Films, but he’ll be a perfect fit for our clients.”
A hub of film production less than an hour from London
Now situated in the Cotswolds between London and Bristol, Sandstorm Films is the hub of film production outside of major cities and has been rapidly growing since its birth 22 years ago in Soho, London. Complete with a full offering, three studio stages, state-of-the-art kit, experienced crew and post-production on one site, it is an end-to-end solution for clients across the world.
Indeed, international clients have also long benefitted from the fixed exchange rate that Sandstorm Films offers from acceptance of the production, which generally offers peace of mind about the cost of production, teamed with instant savings of up to 30% in comparison to traditional city based production houses the Sandstorm offer is faster, more cohesive and more affordable than ever.
The company’s ever-evolving business model now moves forward again with Tanguy joining the team alongside Managing Director, Tom Ward, and Strategy Director, Ayo Hughes.
Notes to editors:
New Business Contact: Tanguy Dairaine
Email: tanguy@sandstormfilms.com
Press Contact: Jenny Chapman
Email: jenny.chapman@sandstormfilms.com
Phone: 01672 642042