HOVIS: BOY ON A BIKE TVC
HOVIS: BOY ON A BIKE TVC
The re-release of Hovis’ classic ad, directed by Ridley Scott: ‘Boy on a Bike’ saw us work with RSA Films and MCA. Our part in the process was to successfully come up with a creative solution to transition from the original commercial into a new packshot. We designed and pre-tested two transitions, both with sepia tone to begin so as to match the original commercial, only to subtly transform into the modern scene. Can’t get your head around how this would work? Best to have a watch!
Director: Mark Emberton
Creative & Assistant Director: Tom Ward
Executive Producer: Caspar Delaney for RSA Films
Product / Art Director: Matt Wicker
Gaffer: Cam Smith
Lighting: Jamie Cunliffe & Ollie Spencer
TechnoDolly: Charlie Wicker
Edit: Peter Morrell
VFX: Frazer Hopkins
Grade: Ed Moorhouse
Producer for Sandstorm: Marie-Ann Morrell
Consultant for MCA: Jonathan Smith
Production coordinator: Jenny Chapman
Tech spec: Arri Alexa XT, Arriflex Superspeeds, TechnoDolly
Location: Sandstorm Studio 2
FOOD SHOWREEL
RAMSBURY FLIP
PESKY FISH